HORIZONTAL INITIATIVE CONCEPT......the streams of novel ideas

About US

HORIZONTAL INITIATIVE CONCEPT LTD is a creative and marketing company, made up of vibrant, highly skilled and creative minded Nigerians, whose aim is to break frontiers in marketing thus adopting creativity via the birth of novel and world class ideas that are one of their kinds.

Our Mission.

To continually create TOP OF THE MIND AWARENESS for our clients via creative concepts.

To continually birth new mind-blowing initiatives to sustain the overall growth of our clients.

To continually develop creative medium for our client to get UNFAIR ADVANTAGE among other competitors.

Spotting out a need in a brand and develop a top-notch content that will serve as a solution.

Our Vision.

To be among the foremost marketing companies in the world.

Our Core Values

Keeping our integrity on a very high standard.

Thinking out of the box.

Commitment to our profession.

Satisfaction of our client is our precedence.

Make our ideas speak for us.

Our Services

Marketing

Content / Strategy Creation

Content/ Strategy Development

Branding

OUR Creative Perception

Creativity is the quality that has made up the prevalent and the most renowned conglomerates and establishments the world over. At HIC, we are blessed with world class creative minds and we use our creative perceptions to enhance brand exclusivity, thus, giving our client further means to broaden their horizon.

The capabilities and unique creative synergy that we possess at HIC enable us think outside the box, thereby, opening our clients to more and better opportunities. Our inventive thinking and creative methodology which is farther from the norms bring out the uniqueness of our services and had contributed in carving a niche for our clients’ brands.

Content Development Perception

At HIC, we add spices to already made contents by aligning the contents with our clients’ targets, objectives and strategies. We use our creative perception to improve and promote existing brand’s content, thereby improving our clients’ content followership and ultimately, the bottom-line.

Our Approach to Branding

Our approach to branding is to create unique identification for our clients’ image, products and services to enable our clients gain UNFAIR advantage in their various markets. To achieve this, we have in place brilliant, creative, well groomed and highly resourceful team of experts who always bring to bear their inspiration, ingenuity and originality towards creating unique identity for our clients.

Our idea of branding is to create distinctiveness for our clients with a view of making them stand above the crowd. At HIC, we strongly believe that our clients should not just ‘fit-in’ in their respective markets, but they should also ‘stand-out’ among their competitors.

The result of our branding usually birth unimaginable satisfactions for our clients.

OUR STRATEGY

At HIC, we believe that we have responsibility for the continuous and sustainable growth of all businesses in our environment. Our creative insight spot a need for improvement on any brand and we don’t wait till we are consulted before springing into action with the aim of providing world-class offerings (ideas) that will address that areas of needs. This is because; our proactive attitude requires us to combine initiatives with responsibility.

OUR FOCUS

At HIC, quality delivery is more than a habit, but a culture, which defines the way we carry out our business. Therefore, with each new client brief received, our seasoned and highly motivated team is triggered to create and define you, our clients, and of course, your product brand with a view to make it one of its kinds.

“…Come, connect to tap from the streamof novel ideas”.

OUR TEAM

Managing Director

Emmanuel Oluwambowa Amuwo is the Managing Director. He has over the years been part of different brand creation and awareness projects. He started his career with Insight Consult as a marketing executive where he rose rapidly to be the head of marketing within a very short period as a result of his outstanding performances. Also, he had worked as the Creative Director for VIVECOM VENTURES, where he was part of the initiative that birthed the TRADEFAIR JOURNAL for LAGOS STATE GOVERNMENT.

His enthusiasm for creativity has carved a niche for him as different youths beckon on him to be a part of their projects, as they see him as one who will always make an impact. Emmanuel has great passion for creating mind blowing concepts for brands. He had created several brand contents and content awareness initiatives, including TV game shows, commercials, slogans, and brand

Strategy for several Nigeria companies such as Planet Rhythm, Niteria, Grossbuy Nigeria Limited, Solar Cargo and Logistics Limited, Twinkul and Airtel Nigeria. He is the founder of Proactive Voluntary Campaign that helped in sensitizing thousands of people during the general election. His selflessness gave him recognition by INEC Lagos. He is presently a member of Lagos State think thank team.

MANAGEMENT TEAM

ADMINISTRATION

Our Administration Unit is responsible for the general management and day-to-day running of the firm’s activities. They comprise of individuals with sound knowledge of core management principles and values.

MARKETING

Our marketing unit serves as link between us and our current and prospective clients. The unit comprises of individuals who are physically and intellectually sound, having the capabilities to penetrate and capture any mind. This team has excellent interpersonal and communication skills. .

CREATIVE & STRATEGY

This team is the engine room of HIC which supplies energy to the company via the development of new initiatives. This team has creative and talented minds who brainstorm day and night to create outstanding and novel ideas that are one of their kinds, using information and outcome of research(es) conducted by our information & research unit.

FINANCE

Our Finance unit is responsible for the management of the company’s financial resources. The unit is equipped with highly competent people with high standard of integrity.

PUBLIC RELATION

Our Public Relation Unit serves as the interface between the firm, its target audience, government and the entire public.

INFORMATION & RESEARCH

This Unit comprises of dynamic professionals who have good research skills; they are saddled with the responsibility of searching for information.

INFORMATION TECHNOLOGY

This is the unit that handle IT unit of the company. It is made up of individuals with distinct exposure in the IT world.

MEDIA

This is a team of well-motivated individuals. They are saddled with the responsibilities of liaising with media companies on behalf of our company or our clients, if need be.

LEGAL

Should there be any infringement on any of our intellectual properties, our seasoned, highly skilled and experienced legal team is capable of dealing with the perpetrators.

The team is headed by OLUBUKOLA SALAMI a legal luminary, currently a top executive at Lagos State Ministry of Justice.

29, Ijaoye Street, Jibowu, Yaba, Lagos